At 12th and Hemlock, we believe confidence is the best thing you can wear. Our boutique is designed for the woman who owns her worth, embraces her individuality, and lives life on her terms—fearlessly and unapologetically.

We don’t believe in playing it safe with style. If you love it, wear it. If it makes you feel powerful, it belongs in your closet. Fashion isn’t about fitting in—it’s about standing out, feeling good, and showing up as the best version of yourself every day.

We’re here to curate pieces that help you do just that.

MEET THE FOUNDER

Hey, I’m Abbey—PA girl with big dreams and a love for bold moves.

I spent five years working in retail at a children's consignment shop before heading to college, thinking I’d study biology. Spoiler: that didn’t last. I pivoted to entrepreneurship, fell in love with it, and never looked back.

After graduating, I struggled to find a job that felt right. I realized my passion for retail and business wasn’t something I needed to search for—it was something I could build. So, I did. 12th and Hemlock was born from a desire to create something bigger than just a boutique. It’s a space where women can find pieces that remind them of their worth, their power, and their ability to take on anything.

Owning your style is owning your confidence. Welcome to a boutique that celebrates both.

Now, go find something that makes you feel unstoppable.

WELCOME TO THE FEARLESS ERA OF YOUR WARDROBE.

 

OUR STORY BEHIND THE NAME

12th and Hemlock is more than a boutique—it’s a feeling. A reminder to slow down, breathe deeply, and embrace the confidence that comes from feeling truly at peace with yourself.

Inspired by the balance between adventure and tranquility, our name reflects two places that shaped my childhood:

🌊 12th Street – My Pop and Grandmom’s beach house in Avalon, New Jersey, where the ocean breeze and endless sunshine brought a sense of calm and clarity.

🌲 Hemlock Drive – The mountain town where my PapPap and Grandma live, surrounded by towering trees, crackling campfires, and starry skies that remind us to pause and be present.

These places represent nostalgia, family, and inner peace—the same emotions I hope you feel when wearing pieces from 12th and Hemlock. Because confidence isn’t just about what you wear; it’s about how you feel.

So here’s to owning your worth, embracing confidence, and living fearlessly. May you always find peace in who you are.

XOXO,
Abbey