At 12th and Hemlock, Fearlessly Yours isn’t just a blog—it’s the heartbeat of every collection we create. We start with stories that celebrate confidence, worth, and the beauty of living boldly and softly all at once.

Our pieces are made for women who know life is full of contrasts: the quiet ritual of fresh sheets in the morning and the wild freedom of tracking salt and dirt on the back porch by sunset. For dress lovers and cowgirls, surfers and homemakers, sunset chasers and trailblazers—women who embody grit and grace with every step.

We curate clothing that moves with you—from barefoot mornings to evening bonfires—helping you feel fearless, feminine, and truly yourself.

MEET THE FOUNDER

Hey, I’m Abbey—a Pennsylvania girl who’s always chasing dreams as big and bold as the open sky.

Before 12th and Hemlock, I spent years working in a children’s consignment shop, thinking college meant biology and science. But life had other plans. I found myself drawn to entrepreneurship, to creating, to building something that felt truly mine—and I never looked back.

After graduating, the “right” job felt elusive. That’s when it clicked: my passion wasn’t something to find, it was something to make. So I built 12th and Hemlock—a space where women can discover pieces that celebrate their worth, their power, and the fearless way they live life.

For me, owning your style is owning your confidence. This boutique is a love letter to both—because you deserve to feel unstoppable, every single day.

Built on grace, crafted for your everyday sanctuary.

 

OUR STORY BEHIND THE NAME

12th and Hemlock is more than a boutique—it’s a feeling.
A quiet invitation to slow down, breathe deeply, and wrap yourself in the kind of confidence that blooms from peace within.

Our name is a love letter to two places that shaped my childhood—and continue to inspire the heart of this brand:

12th Street — the gentle rhythm of ocean waves and warm sunshine at my Pop and Grandmom’s beach house in Avalon, New Jersey. A place where calm and clarity live in the breeze.

Hemlock Drive — the mountain retreat where my PapPap and Grandma reside, beneath towering trees, crackling campfires, and endless starry skies. A sanctuary to pause, breathe, and be present.

Together, they carry nostalgia, family, and a deep sense of home—the very emotions I hope you feel when you wear 12th and Hemlock. Because true confidence isn’t just what you wear; it’s the peace you carry with you.

Here’s to owning your worth, embracing quiet strength, and living life with grace.

 

With love,
Abbey